If you're a high-functioning South Asian man drinking more than you'd ever say out loud, and you're done just managing it, this is private 1:1 coaching built around your life, your culture and the pressure you actually carry.
The 3-minute self-assessment will show you exactly where your relationship with alcohol really stands.
I break down the real reasons so many of us stay stuck, and how men using the STRIVE2RISE Method are finally breaking the cycle and getting their lives back.
"I didn't realise how absent I'd become until he named it in the second session. That was the moment everything started to shift."
90-day programme client
I'm a Sober man with Desi roots. Alcohol cost me years I'll never get back and nearly destroyed my sense of who I was. Sobriety gave all of that back. That's why I coach.
My name is Sonny Chohan. I had a senior role in education, my career was on track and my family was at home. From the outside, everything looked exactly as it should.
But the reality was something else entirely.
I was home every evening, but being home and being present are two very different things. I was drinking most nights, distant, not really there for the people who needed me. My boys needed their dad, and they were getting a version of me I'm not proud of.
If any of that resonates, let's have an honest conversation.
Free. Private. No pressure. Just two people talking.
Book Your Free 45-Minute CallReal moments. Real life. Showing up for the people who matter.
The professional. The desi son. The husband and dad. Nobody ever asks which one is actually you. This programme is built for the man underneath all three.
Whether you're here about alcohol or about finding your direction again, the foundation is the same: understanding what's been driving your behaviour and changing it from the inside out.
My psychology background shapes everything I do. I use CBT and evidence-based methods to identify the thought patterns that have been quietly driving your behaviour. Patterns most people have never had the chance to look at.
90-day 1:1 coaching for South Asian men, coached by someone who has lived the career, the culture, and the cost.
Most coaches will tell you to stop drinking. I'm one of the few who actually understands why you started. I've been in the high-pressure career. I've felt the weight of providing for a family while quietly losing myself. I know the culture, the events, the expectations, the izzat, and exactly why refusing a drink in those rooms feels impossible. This is a private, structured 90-day journey built by someone who has lived every part of it.
Not sure which programme fits where you are right now? The self-assessment will tell you in 3 minutes.
Find Out Where You StandEvery session, every tool and every conversation on this programme is built around six principles drawn from culture, psychology and lived experience.
Radical honesty about where you are without judgement or shame. Change begins when you stop performing and start seeing clearly.
Reclaim your inner power and self-trust. Stop living in reaction. Build the emotional steadiness that makes you unshakeable.
Shed light on the patterns, habits and loops that have kept you stuck. You can't change what you can't see.
Create daily rituals that bring consistency and control back to your life. Small disciplines compound into lasting freedom.
Reconnect with your values, your family, and the man you were always meant to be. Your heritage is a strength not a trap.
Live in alignment where your actions, values and identity all point in the same direction. This is where change stops feeling like effort.
Ready to see how these six principles apply to your life? Let's have an honest conversation.
Book a Free CallThere's no lengthy intake process or waitlist. We start where you are.
A private conversation to understand where you are and whether this is right for you. No pressure, no pitch. Just an honest conversation.
Together we identify the patterns, pressures and pain points. You fill in a short intake form so we begin with full clarity, no guesswork.
Your programme is tailored to you, your life, your culture, your triggers. No off-the-shelf scripts. Every session has purpose.
Weekly sessions, daily check-ins and full accountability every step of the way. You're never doing this alone, not for a single day.
Clients finish this programme with more than sobriety or confidence. They finish with a different relationship to themselves.
Real presence with your partner and children. Conversations that were closed begin to open. Trust that was lost starts to rebuild one day at a time.
Sharper thinking. Clearer decisions. The mental fog lifts. You stop running on adrenaline and stress, and start operating with genuine clarity and energy.
Better sleep. Real mornings. A body that recovers instead of just surviving. The physical reset that comes with sobriety surprises almost every client.
You rediscover what you actually want, not the version shaped by expectation or performance. A renewed sense of who you are and where you're heading.
Not the performed confidence, the real kind. The kind that doesn't need a drink, doesn't need validation, and doesn't waver when the room gets quiet.
The version of yourself your children will remember. The father, partner, and man who chose to rise, and who made the change while there was still time to.
High-performing men. Successful careers. And quietly falling apart behind closed doors. Sound familiar?
Kully. Became more self-aware. The real shift was never about willpower or simply cutting down.
Neil. DJ. 6 months alcohol-free. Surrounded by alcohol every weekend. Not tempted once.
"I drank every single day for 10 years. Every day. Since starting the programme I have not touched a drop. But the moment that hit me hardest was taking my family out one day and my five-year-old daughter looked up at me and said it was the best day ever. I knew exactly why. I was actually there."
"I was more of a binge drinker than someone drinking every day, but looking back it had been holding my business back for years without me fully realising it. Since starting the programme, in the first month alone I made back ten times what I invested in working with Sonny. My business is expanding and I have more focus and drive than I have had in a long time."
"My cholesterol had been high for years. It was at 6.8 before the programme. When my blood results came back it had come down to 5.8. My GP commented on it at my next appointment and asked what I had changed. I told him I had stopped drinking completely. He said that explained everything. On top of that my sleep is deeper and my energy through the day is completely different."
"I work in bars. I DJ weddings and parties every weekend. Everyone around me is drinking and I do not feel tempted. Not even slightly. That tells me something has genuinely changed at a deeper level. This programme gave me my life back."
"If I am honest, I drank to fit in. To keep others happy. To not be the one standing out at the table. I did not even realise how much of myself I had given away doing that. Since the programme I feel confident in who I am. I can say no without guilt. I have a level of self-worth and self-respect I genuinely did not think was available to me."
"I thought I was just a social drinker. But when I sat down and looked at it honestly, I had not had a clear head on a weekday morning in years. Three months in and I am sharper at work, I am present with my kids in the evenings, and I finally feel like I am actually living my life rather than just getting through it."
Private. No sign-up required. It takes 3 minutes and shows you exactly what's driving your relationship with alcohol.
Assess Yourself in 3 MinutesA private conversation. No pitch, no pressure. Just an honest talk about where you are and whether this is the right fit.
Book Your Free CallPrefer to message first? Reach out directly at sonny@soberdesi.com
Sonny shares his story openly: the years of high-functioning drinking, the turning point, and the work that changed everything.
Karak with Kully
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If that resonated, the next step is a free 45-minute conversation.
Book Your Free CallSend a message and I'll get back to you personally, usually within 24 hours.
Every other Friday, one short read for South Asian men who want to understand themselves better, and for the people who love them. Real insights, no sales pitch.
